Thursday, March 6, 2014

Staying fit the old Hollywood way - classic stars exercise photos

Exercise your right to be fit
and glamorous like a star

Exercise is good for us. It can be fun, aid in weight loss and keep sickness at bay. Get out in the fresh air. An Old Hollywood photo essay, actresses at play, and exercising. The stars can give some ideas of great exercises we can do to stay fit, trim and looking mahvelous. What tips do you have?


Rosalind Russell Marie Wilson Orig 8x10 photo
Check with your doctor to be sure
you're able to handle the exercise regimen you plan to undertake.

Start a little at a time. That's best for your body and your self confidence.
Make sure you're eating well and getting enough sleep.

Gail Patrick 8x10 Original Photo
Work on having a positive Self Image

Judy Garland Ziegfeld Girl 1941 balancing books on head
Good posture is not only for the sake of appearance but health and self confidence
with Hedy Lamarr, Lana Turner, Eve Arden
Bette Davis 8x10 glossy Photo
Do what you can to give up unhealthy habits like smoking 

Merle Oberon Interval 1973 8X10 Photo
Just take the stairs more often
and you'll be doing a good thing for your body



Rita Hayworth exercising 8x10" Photo





Joan Blondell A little rope climbing in heels- 11x14
Photograph Master Print High Quality

The right kind of footwear is important.
If you're serious about your exercise
vs your photo shoot vs a
Honky Tonk Badonkadonk (by Trace Adkins)

 look into what's best to wear.
Joan Crawford 8x10" Photo




Scene from The Women 1939, Rosalind Russell, Joan Fontaine calisthenics




Leave the car at home: Ride a bicycle
Doris Day Fine Art Paper Print
13x19 inches

Many of us are choosing to bike to our destinations
rather than take the car.
This is great exercise and it helps the environment.
Marilyn Monroe 8x10 Photograph High Quality
These days though, a stylish and smart bike helmet
is not only a good idea but it's often the law.
Your commuter train or bus may have room for bicycles.




Exercise can be a fun sport that you enjoy
How about tennis?
Barbara Stanwyck tennis fun 8x10 Photograph


Jean Harlow 8x10 Photograph


Lana Turner tennis court, racket,Beverly Hills,CA
E Thiesen,1940

Take lessons if you need to know how to play the sport.

Deanna Durbin Fine Art Paper Print 13x19 inches
Skating and Skiing are sports to get us outside in the wintertime




Doing work around the house and yard
is a great form of exercise

Yard work, gardening, housework, play with the kids, take a walk
Donna Reed very tidy 8x10 photo



Joan Fontaine does a little yard work
11x14 Photograph Master Print High Quality
Housework: Carole Lombard and William Powell
My Man Godfrey
8x10" Photo

"Remember, nobody smiles doing housework but those ladies you see on TV.
Your mommy hates housework. Your daddy hates housework, I hate housework too. And when you grow up, so will you. ...
Children, when you have a house of your own, make sure, when there's house work to do, that you don't have to do it alone. Little boys, little girls, when you're big husbands and wives, if you want all the days of your lives to seem sunny as summer weather make sure, when there's housework to do that you do it together!"
-- excerpt from Housework, Carole Channing, Free to Be You and Me






Eventually you'll probably get curious and weigh yourself


Claudette Colbert 16x20 Photograph High Quality
Glamorous weigh-in


Susan Hayward 8X10 Photo
Try taking off your shoes before weighing in.


Ginger Rogers Original Bachrach Pinup Photo
Follow the Fleet, 1937


What's your favorite pastime?
There's the wife-carrying competition. Just get up and get moving. :)



Original photo - Katharine Hepburn

There were several photos of Katharine Hepburn playing sports,
tennis and golf, even shooting a gun. But this is a fun photo.
She's wearing a gown while apparently throwing a man across the room. 



Related Pages of Interest:








Our beautiful idols had to exercise too.
Hoping these photos will be of interest and serve as some inspiration.
For equal time a photo page of male stars of the era working out will be next
when enough pics are gathered.




It's too bad that, when putting together a photo spread like this,
one in good humor in a particular scenario,
images of minority actresses such as those who are African American, are very hard to find. 

We have just so much time and available resources but always try to be inclusive and open-minded.

Monday, March 3, 2014

Gertrude Sanford Legendre spy, socialite, inspiration

The common bond of Gertrude Legendre,
Ann Harding and Katharine Hepburn


Gertrude Sanford Legendre, her brother and sister were said to have been the inspiration for Philip Barry's 1929 original play version of Holiday. 

Barry, who wrote the play version of Holiday was a fan of Hepburn's. He would also write The Philadelphia Story seemingly with Hepburn in mind for the part of Tracy Lord. 

Gertrude Legendre was a 1920's socialite and big-game hunter who went on to work during World War II for the Office of Strategic Services, predecessor of the Central Intelligence Agency. She lived 1902-2000.

She was supposedly the model for the character for Linda Seton, the part played in the 1930 film version by Ann Harding and the 1938 version by Katharine Hepburn.

Legendre "became the first American woman captured in France when, on a visit to the front northeast of Paris, she found herself pinned down by German sniper fire. Held as a prisoner of war for six months. She escaped and went by train to Switzerland. The train stopped short of the border; as she dashed to the frontier, a German guard ordered her to halt or be shot. She continued and reached the border."
 -- New York Times, March 2000


I found a passage in The Spy Who Spent the War in Bed And Other Bizarre Tales from World War II that seems to sum up her character, an adventure she had during the war.
 
"In late September, Gertrude was issued a five-day pass. Typical of high-spirited people, she sought even more adventure. So with two OSS male companions she decided to drive a jeep toward the front lines because she wanted to 'smell the battle.' She was making thee hazardous trek without permission.

"A few days later the entire OSS apparatus from Washington to Paris was rocked by blockbuster news from Radio Hamburg an American woman Gertrude Legendre had been captured in Luxembourg. Paris and Washington gave sighs of relief when the radio broadcast identified their captive as an interpreter for an American naval officer.'

Gertrude's husband was now a lieutenant commander serving in the Pacific. When notified of his wife's precarious predicament, he paid the ultimate tribute to her courage and daring with the comment, 'God help the Germans!'"


Holiday Mary Astor, Ann Harding, 1930
Canvas Print / Canvas Art - Artist Everett

(Pathé Motion Picture studio would merge with RKO in 1931)

Later in her life, this former big game hunter became an environmentalist. She established the Medway Environmental Trust. Her South Carolina home, Medway Plantation would forever be managed as a nature preserve to protect the wildlife that thrives there. 

"Mrs. Legendre lamented that almost all of the adjoining plantations had fallen victim to strip malls and industrial development, and as a result Medway has become a vital refuge for many creatures some of them endangered, whose habitats have been consumed by relentless urban sprawl." 

-- Goose Creek, South Carolina: A Definitive History 1670-2003, Heitzler

According to The New York Times, Gertrude Legendre Sanford liked to throw big New Year's Eve parties. "Gertie hosted guests like Bing Crosby for shooting holidays and held a lavish costume ball every New Year's, making her entrance on one occasion on the back of an elephant."

Here's a toast they attribute to her. Good for New Year's, weddings, whatever the occasion

If you're a fan of Bill Medley & Jennifer Warnes and/or the film, Dirty Dancing, all the better.

''I look ahead. I always have. I don't contemplate life, I live it. And I'm having the time of my life.''



The Medway house; September 1940
2012 Update:

"A Greek shipping tycoon with a taste for bird hunting and fine art is the new owner of one of South Carolina’s most historic pieces of real estate."

Mr. Gregory Callimanopulos purchased the Medway estate for 11 million dollars from the Medway Institute and its trustee, Bokara Legendre, daughter of Gertrude Sanford Legendre.

She inherited the property in 2000 from her late mother, conservationist and philanthropist Gertrude Sanford Legendre, who with husband Sidney Legendre bought Medway for $100,000 in 1929. The land is protected from commercial development through legally binding conservation easements.

Medway first went on the market for $25 million in 2004. The asking price had been reduced to $15 million by last fall. Medway Institute could not be reached for comment Wednesday.


"Callimanopulos plans to reintroduce wild quail at Medway and use the Berkeley County estate as a personal getaway and hunting retreat, said Richard Baldwin, president of Tradeland Investors Inc., a New York-based firm identified on the deed as the buyer."
-- The South Carolina Post and Courier April 12, 2012 


Related Pages of Interest:

Katharine Hepburn and Cary Grant in Holiday

Sources:


The Spy Who Spent the War in Bed: And Other Bizarre Tales from World War II
 by William B. Breuer


Goose Creek, South Carolina: A Definitive History 1670-2003, vol.1 by Michael James Heitzler

Gertrude Sanford Legendre wrote two autobiographies 40 years apart:
 

The Time of My Life, 1987

An earlier autobiography, The Sands Ceased to Run, is sometimes published under Gertrude S Legendre. This volume from 1947 can be harder to find.


The New York Times, The South Carolina Post and Courier

Ann Harding - Cinema's Gallant Lady Find out more about Ann Harding. She received an Academy Award nomination for her film performance in Holiday, the first version of Philip Barry’s play.

Major updates to this page will be noted with a revision date. 
* About links: Please note that links will open in separate windows for your convenience. You can close them and go back to this article in its original window.
Images US Public domain.
Portrait of Gertrude Sanford
by William Orpen (1878–1931)
Medway
house is listed on the National Register of Historic Places US.

Sunday, March 2, 2014

Katharine Hepburn and Cary Grant go on Holiday

Katharine Hepburn and Cary Grant
go on Holiday


Katharine Hepburn wanted to play Linda Seton in the film version of Holiday. Next, she felt she was right for the role of Scarlett O'Hara in Gone With the Wind.  

Failing that, she'd work even harder to get The Philadelphia Story made. Holiday is funny, smart, sweet and thoughtful. It isn't known or acknowledged as it should be.

Katharine Hepburn was familiar with the role 
of Linda Seton in Holiday. She'd understudied the part on Broadway in 1929. There was no opportunity to be onstage since Hope Williams was healthy during the run of the show

Hepburn did have one chance later to play the role on stage when the play reopened in the Riviera Theater at Ninety-seventh Street and Broadway in preparation for a cross-country tour.

"Arthur Hopkins watched her from the back of the theater and he thought her performance was 'even more compelling than any he had seen his leading lady give.'" Hopkins directed, produced and staged the play.
-- Quote from Katharine Hepburn: A Remarkable Woman, Anne Edwards

1935 Rotogravure Katharine Hepburn
"Those old meanies who whispered
that the Hepburn crown was slipping
have had to eat their words." Original Rotogravure
Philip Barry, who wrote the play was a fan of Hepburn's. He would also write The Philadelphia Story seemingly with Hepburn in mind for the part of Tracy Lord. Julia comes home from a vacation with a man, Johnny Case. They're engaged to be married. 

They could hardly be more different. Linda and Julia's father doesn't approve.
Holiday Movie Poster
1930 Ann Harding, Mary Astor,
Edward Everett Horton,
Robert Ames, Hedda Hopper
Turns out that he is just right for Linda, but she will not stand in the way of Julia's happiness if this is really what her sister wants.


Holiday had been produced as a film once before in 1930. Ann Harding was Linda and Mary Astor, Julia Seton respectively. Robert Ames was Johnny Case.

Ann Harding received an Oscar nomination at the 4th Academy Awards for her performance as Linda Seton in Holiday. Her competition for Best Actress that year was Marie Dressler, Marlene Dietrich, Norma Shearer and Irene Dunne. Dressler won the award for her work in Min and Bill. 

Interestingly Edward Everett Horton played Johnny's friend Nick Potter in both the 1930 and 1938 films. 

Donald Ogden Stewart played Potter on Broadway. He would go on to write the screenplay for the 1938 movie that Cukor directed.

In late 1937 Louella Parsons was saying Irene Dunne and Cary Grant, who'd been successful in The Awful Truth, would team up again in a film production of Holiday and that Leo McCarey would direct. The public wanted a reunion of the trio. When it did occur 1940s with My Favorite Wife, they had another major hit.


Katharine Hepburn Cary Grant Holiday
Knowing how to fall is a big part of being a successful acrobat

I liked this comment by John Houseman about Katharine Hepburn's acting style and successful actors in general.

"In working with Hepburn, John Houseman wrote many years later, 'I made a fascinating discovery about star quality in general and hers in particular.... In every star role there are one or more opportunities for such peaks. If not they must be created....'

"The somersault with Grant is such a peak, designed to emphasize Hepburn's beauty and adventurousness, giving the spectators a moment of pure voyeurism, when they seem to glimpse the star enjoying herself.  

"But if the joyful performance-within-a-performance in the upstairs room allows
The Philadelphia Story
George Cukor,
Katharine Hepburn,
Cary Grant
Hepburn to show off in a charming way, subsequent developments give her an opportunity to behave like a straightforward actress. ... actorly moments that reveal the conflict between Linda Seton's public and private self. 

"Sometimes her technique is localized in a line of dialogue as when she wishes Johnny Happy New Year in a voice that quavers with chagrin d' amour."
-- Acting in the Cinema, James Naremore 

"When Holiday was finished George Cukor threw a traditional end-of-shooting party. 'I stole the old Holiday test from RKO and ran it for the guests. I laughed when I saw myself.

"I led the laughter and everyone just fell over, Cary, George everyone, laughed themselves sick. I was so terrible! It was heartbreaking to see how eager, how hard I was trying to impress -- too eager. I turned to George and said, 'Oh God why did you hire me?'"  
-- Kate: The Life of Katharine Hepburn, Charles Higham

Reception:

It received decent critical reviews particularly praise for the actors' performances. Film was a great form of escapism during the 1930s. 

Often romantic and screwball comedies also presented story lines that mocked class or snobbery. Though the characters may have lived in opulent surroundings somehow they managed to send a message, to make the viewer feel good about themselves. A film like My Man Godfrey really championed the poor and working class.

One reason suggested that Holiday didn't do as well as it might is that it was a 1920s play released during the heart of the Depression. Grant's character had gotten through college working in a factory, driving a garbage truck. But he essentially walks away from a job offer because he wants to earn enough money to take an extended holiday. The term holiday was sometimes used as a euphemism at that time for time off due to a loss of a job.  

Relevance to Present Day:

The choices being made by the characters, to go after the most money possible or scale back and follow a life's passion is of true relevance to our present-day when we see people in high paying jobs quitting to pursue other interests. Vocation vacations have been around for a while. 

Do you want to do something that's more socially relevant or chase after the most money you can acquire? Do you want to follow your bliss? Which is the best role model for your kids? It's in the news all the time. A 1929 play, a 1938 film lives in 2014 society.

If any of you has reasons why these two should not be married,
speak now or forever hold your peace.



The 1930 version with Ann Harding and Mary Astor






Family Relationships:

Comparisons between the sister relationships in Holiday and Little Women have been explored by critics and film historians. In 1933 Hepburn had starred as sister Jo alongside Joan Bennett, Jean Parker, Frances Dee in RKO's Little Women, also directed by George Cukor.

Lew Ayres in Johnny Belinda
In Holiday, Linda Seton had identified with her mother. Her memory lived in a single room in their big house, a playroom that she'd decorated for the children. 

The sweet, heart-tugging brother Ned, played by Lew Ayres would go on to play Dr. Kildare on radio and films alongside Lionel Barrymore's Dr. Gillespie.

Linda and her brother Ned (Lew Ayres) knew they weren't the children their father had hoped for. Julia was more like her father. While she and Johnny were attracted to one another, they were so different that they probably wouldn't have had much of a future. 




Holiday has a timelessness in its portrayal of the relationships: family, friends and romantic. It's intelligent, poignant and witty. You're not presented with bad people as much as those who are maybe immature (sister Julia) or stuck in their ways (Henry Kolker as father, banker Edward Seton). The father is the steadfast, snobbish chap offered up ready to be deflated in many a Depression-era film. 

The playroom is unlike any other room in their museum of a house, so called by Johnny. The room is Linda's safe place. She brings Johnny inside and he keeps returning. He stays there with Linda even when his new fiancee, Julia tries to insist that he join her back at their big engagement party on New Year's Eve. He finally asserts himself.

It's a good film for couples who are dating. If you're having second thoughts it's okay to slow down and take time to think things over, get to know each other a bit more. Get to know yourselves.


While there's a relatively happy ending, it doesn't solve all the family's problems. The characters have to work on their relationships. So much of the film revolves around family and expectations. The father and what he wanted his children to be, all reflecting back on himself. 

On to Gone With the Wind??

After Holiday Hepburn had her eye on a particular prize. Cukor was signed by David O. Selznick to direct Gone with the Wind. Hepburn desperately tried to convince them that she was right for the role of Scarlett O'Hara. Selznick disagreed. He looked at that old box office poison reputation, thinking it would hurt the movie.

"Kate confronted Selznick directly and, after an hour of her insistence he offered to screen test her. Kate refused telling him, 'You know what I look like on screen, you know I can act. And you know this part was practically written for me. I am Scarlett O'Hara. So what's the matter?'"

"'All right, I'll tell you,' Selznick said, 'I just can't imagine Clark Gable chasing you for 10 years.'"

George Cukor was replaced on Gone with the Wind by Victor Fleming after 3 weeks of shooting. Differences of opinion between Cukor and Clark Gable, cast as Rhett Butler have been generally though to have precipitated the change. A much more likely reason would be Selznick's feelings that Cukor was undermining his control. 
-- Katharine Hepburn: A Remarkable Woman, Anne Edwards

It was after this that Hepburn would take a break. With the help of Howard Hughes, she would get the rights to Philip Barry's play, The Philadelphia Story and begin appearing in the play. 

The role of Tracy Lord had been written especially for her by the playwright. Hepburn could not be shoved out of the role she wanted in this picture. When the film version is released in 1941, reviewers are saying that no one should call Ms. Hepburn box office poison anymore.


 
Related Pages of Interest: 

Charles Boyer receives The Gift: When our children don't turn out like we are

Katharine Hepburn is Box Office Poison??

Cary Grant, Katharine Hepburn & James Stewart in The Philadelphia Story 


My Favorite Wife: Cary Grant and Irene Dunne, nontraditional Holiday Movies


Sources:

Me : Stories of My Life by Katharine Hepburn
 
Kate: The Life of Katharine Hepburn by Charles Higham

Katharine Hepburn: A Remarkable Woman by Anne Edwards
Irene Dunne: First Lady of Hollywood by Wes D. Gehring

Acting in the Cinema by James Naremore


Life's a Drag! Paper Dolls (Dover Celebrity Paper Dolls)

Men dressing as women, women dressing as men—even a woman dressing as a man dressing as a woman. Features 17 dolls and 30 costumes.



** I've been unsuccessful finding a scan of the original article and list from the 1938 Hollywood Reporter magazine. Some people give slight variations of the stars, sometimes adding Shirley Temple to the list.
Images from Amazon.com unless noted differently

***About links: Please note that links will open in separate windows for your convenience. You can close them and go back to this blog article in its original window.
Major updates to this page will be noted with a revision date.     

Small screen captures used to discuss significant scenes in and promote a specific a program or film. 

Saturday, March 1, 2014

Was Katharine Hepburn box office poison

Katharine Hepburn goes
on Holiday
"Is it true what they say about Hepburn - that she's Box Office Poison?"

In 1932 a circular promoting the idea "Double your Attendance with a Double Feature" was sent to exhibitors. Double features were likened to double-headers mean packed stands at baseball games. 

By 1933 there were already requests by theater owners for an end to the studio requirement of double features, theaters' being forced to buy certain films to get others.
-- Archive of the Motion Picture Producers and Distributors of America, Inc.

What was the story with Hepburn's being called Box office poison? What did they mean by that? I looked at some of the goings on as Hepburn went from Bringing Up Baby to Holiday and moving toward the making of The Philadelphia Story in the late 1930s.
 
A very public full-page advertisement appeared in The Hollywood Reporter on
Marlene Dietrich
doesn't believe these rumors
Color photo
May 3, 1938. It was taken out by The Manhattan Independent Theatre Owners Association, an uncredited Mr. Harry Brandt (their president) in particular. 

The studio system effected many people and businesses including small-town independent theaters exhibiting movies. They couldn't get certain films without taking others. Their tactics for making a point were maybe not the best.

"Wake up Hollywood producers! Practically all of the major studios are burdened with stars – whose public appeal is negligible – receiving tremendous salaries necessitated by contractual obligations. ....

"Greta Garbo, Marlene Dietrich, Mae West, Joan Crawford, Kay Francis, Katharine Hepburn, Edward Arnold, Fred Astaire, Norma Shearer, Dolores del Río, John Barrymore ... Garbo, for instance ... does not help theater owners in
Joan Crawford isn't worried
the United States ... Kay Francis ... still receiving many-thousands a week ... is now making B pictures. ... Dietrich, too is poison at the box office. ..."

Box office poison? For the most part the stars scoffed at the insinuation. 

Bringing Up Baby was released February 1938. It wasn't the success they'd hoped it would be. 

It would be rediscovered as a classic. In 1990, just two years after it was formed, Bringing Up Baby was selected for preservation in the National Film Registry of the Library of Congress because it is "culturally, historically or aesthetically significant." They choose only 25 films per year.

Hepburn was allowed to buy out her RKO contract following the making of that film.

Holiday was the third film Grant and Hepburn had done together. First was Sylvia Scarlett in 1935. 

"Sylvia Scarlett - a real disaster - with Cary Grant. Our first picture together. It
Hepburn and Grant
Sylvia Scarlett
"It's a bit nippy tonight.
You'll make a proper
little hot water bottle."
was a strange experience. ...It just did not seem to work -- just not funny. I had my head shaved for three-quarters of the picture and played a boy. 


"Brian Ahern was in it and Teddy Gwenn played my father. Cary Grant's performance in the picture was magic. He was his true self - a real cockney - slightly plump and full of beans. His energy was incredible, his laughter full and unguarded.  Teddy Gwenn and I were his stooges. It was a great setup, which didn't quite work."
-- Me: Stories of My Life, Katharine Hepburn

Filming of Holiday took place February-April of 1938 with the film's being released mid-June.

It was while they were filming Holiday that the now famous Hollywood Reporter ad came out. Ms. Hepburn was declared to be box office poison just as she was trying to get her career back on track. The ad was rerun in papers all over the country, often alongside photos of the stars whose names were mentioned.  

"Mr. John Mannheimer, the executive secretary of the Independent Theatre Owners' Association in New York, declared that the organization was not attacking the stars personally. 'These stars, if given the right kind of vehicles,' he said, 'would be the same stars as of old.' 

"He added, 'Pictures are being ground out regularly on the same old big scale, under the system of long-term contracts, with stars who eventually will become obsolete, and we have to foot the bill.'"
-- The Sydney Morning Herald May 5, 1938


Box Office Poison iPhone Case in Black iPhone 5 Covers
Box Office Poison iPhone Case in Black iPhone 5 Covers by imperialpalace
Look at more Box office poison Casemate Cases at zazzle

No one had to publicly call out actors whose careers were . And their responses, that it wasn't really or entirely their fault was justified. Cary Grant had left the studios altogether and went independent. 

In 1936, Bette Davis (not on the poison list) was on suspension from her studio,
Bette Davis made a
statement to management
Warner Brothers. It was because she'd been so fed up with what she deemed to be the inferior movies she'd been given, she breached her contract and made movies in Britain. If you wanted to work in Hollywood, most actors signed very restrictive studio contracts. 

Davis wrote to Jack Warner while on suspension in 1936, "I am also ambitious to be known as a great actress and I might; who can tell. I'd be willing to take less money if in consideration you give me my rights. But if I continue to appear in more mediocre pictures I will have no career left worth fighting for."

Katharine Hepburn knew she needed to make a change in the films she was doing.

"During this period my career had taken a real nosedive. It was then that the box office poison label began to appear. The Independent Theatre Owners were trying to get rid of Marlene Dietrich, Joan Crawford and me. It seems they were forced to take our pictures if they got certain ones which they really wanted. 

"Actually, I felt sorry for them. I had made a string of very dull movies. Break of Hearts [with Charles Boyer], Sylvia Scarlett [with Cary Grant, Edmund Gwenn, Brian Aherne], A Woman Rebels [with Herbert Marshall] and Quality Street [with Franchot Tone]. 
Katharine Hepburn
Fred MacMurray
"On the good side, Alice Adams with Fred MacMurray, Stage Door with Ginger Rogers, Bringing Up Baby with Cary Grant and Holiday with Cary Grant. The last four were good pictures but I had apparently become someone the independents had avoided because of the four dull preceding. 

"I did Holiday on a loan-out from RKO who were anxious to get rid of me and had offered me Mother Carey's Chickens which I turned down. We made a deal. I would pay RKO $75,000 and they would let me do Holiday for Columbia. Harry Cohn (Columbia) had offered me $150,000."

In June of 1938, Holiday, the George Cukor film was opening in theaters. Hepburn plays Linda Seton and Grant is Johnny Case, fiancee of Linda's sister Julia (Doris Nolan).

Holiday Movie Poster 1938
Cary Grant, Katharine Hepburn, Doris Nolan,
Edward Everett Horton, Ruth Donnelly, Lew Ayres 

"Columbia studio executive Harry Cohn devised a slogan for all billboards that read, 'Is it true what they say about Hepburn - that she's Box Office Poison?'" 

"Unfortunately the plan backfired in Hollywood, where a roller derby was about to open. The roller derby's backers were determined to affect all film attendances and sent men around to write on all the posters for Holiday replying to the question with the words: 'Wes Anderson [star of the derby] thinks it's true.'

"Columbia tried to stop the defacement by legal process but were told by their attorneys, 'It's only an opinion - and by a non-expert.'"
-- Kate: The Life of Katharine Hepburn, Charles Higham 

The graffiti affected attendance in Los Angeles.

The independent theater owners were not aligned with any particular studio. It's similar to independent theaters of today vs. chains. What does an independent business have to gain by not being part of a franchise?
 

Grace Kelly Premiere of Rear Window 1954
The theater owners hoped that if studios controlled costs of their A-grade pictures, including reducing star salaries, there may be an end to the enforced double feature policy. This meant that independent movie exhibitors to buy and play them alongside popular pictures. An implication was that the stars were not bringing the audiences, the stars were washed up.

So-called B movies were a place for up and coming actors, technicians, directors, etc to work. They were under contract and they'd keep working. 

Different sides took out ads and editorials in the press. Some in the film
Movie Theater Advertising
1950s 
industry and even in the press talked about how the theater owners had taken the wrong tactics to be heard. Discussions and negotiations would have been better in a private rather than public forum.
 
Terry Ramsaye, editor of the Herald talked about tarnishing the theatre allure. He pointed out what had happened. 

"Studio budget jargon of A and B classification of films have been added to the customers vernacular, teaching them in effect that the studios actually made bad movies on purpose."
-- Hollywood 1938: Motion Pictures' Greatest Year, Catherine Jurca

Bringing Up Baby
Movie Poster German
Bad reviews were also held up as keeping people away from theaters. Exhibitors couldn't afford to rent two expensive pictures for each double bill.


It wasn't only the independent theater owners. Women's clubs, parent-teacher organizations and the education establishment complained that double bills were too long for children. Sitting through two films hurt their eyes and caused behavior problems.  

But the powers that be at the major studios, according to an article in Variety at the time, said that more consumers wanted the double features to stay. They thought they were getting two for the price of one.

Regardless of what they thought of the quality of the product (some of the B movies) and their dwindling audiences, theater owners had to come up with ways to attract audiences.  Film makers like William Castle who could not only bring in a film on budget but get out there and sell them were great for generating interest and revenue.

As all this was going on they kept making movies. Bringing Up Baby led to Holiday


... A post about the film, Holiday follows




Related Pages of Interest:

William Castle Film Maker, Showman; Scream for Relief

The Philadelphia Story: Katharine Hepburn, Cary Grant, James Stewart Romantic Comedy

Desk Set Katharine Hepburn Spencer Tracy

Bringing up Cary Grant and the Oscars

The National Film Registry, These Amazing Shadows 

Sources:

Me : Stories of My Life by Katharine Hepburn
 
Kate: The Life of Katharine Hepburn by Charles Higham

Grand Design: Hollywood as a Modern Business Enterprise, 1930-1939 by Tino Balio

Katharine Hepburn: A Remarkable Woman by Anne Edwards

Irene Dunne: First Lady of Hollywood by Wes D. Gehring 

Hollywood 1938: Motion Pictures' Greatest Year by Catherine Jurca

Acting in the Cinema by James Naremore





** I've been unsuccessful finding a scan of the original article and list from the 1938 Hollywood Reporter magazine. Some people give slight variations of the stars, sometimes adding Shirley Temple to the list.

***About links: Please note that links will open in separate windows for your convenience. You can close them and go back to this blog article in its original window.  


[I've read in books and online that Hepburn had paid everything from $22,000 to $220,000 to buy out her RKO contract. The above from her autobiography. I rarely go with something found online alone.]